There is still a large misconception about what a medical aesthetic or “cosmetic” clinic actually does. We believe that largely due to media mis-representation and celebrity fads people can see clinics like ours in many different ways. One view is that we make a living by making young women and men look false, exploiting the unrealistic expectations of beauty and attractiveness and peoples insecurities to pump lip and cheek fillers into vain 20 and 30 somethings so they can look closer to the photoshopped images they see in the glossy magazines.